Perenne Cosmetics

Introduction: A Vision Born Out of Passion  In the world of Indian startups, the story of Ritu Khanna stands out as a beacon of inspiration. An award-winning entrepreneur and the founder of Perenne Cosmetics, Ritu’s journey is proof that passion, persistence, and purpose can create impactful businesses. Launched in 2017, Perenne Cosmetics has emerged as a leading clean beauty brand in India, offering safe, effective, and innovative skincare and haircare solutions designed especially for Indian skin and hair needs. Building Perenne Cosmetics With Purpose  Ritu Khanna’s mission was clear from the beginning — to develop skincare and haircare products tailored for Indian consumers. She noticed that many international beauty products were not formulated for India’s climate and skin conditions. This inspired her to create Perenne Cosmetics, a homegrown Indian brand built with paraben-free, sulphate-free, cruelty-free, and vegan formulations. By sourcing global actives like Niacinami...

Introduction: Building a Brand With Purpose The Indian beauty industry has seen a massive rise in clean beauty brands , but few stories are as inspiring as that of Ritu Khanna , the founder of Perenne Cosmetics . Starting in 2017 with no prior marketing background and facing doubts from many, Ritu’s vision and persistence transformed her dream into one of the most recognized homegrown beauty brands in India . Today, Perenne Cosmetics is a symbol of safe, effective, and innovative skincare and haircare designed for Indian needs.   The Birth of Perenne Cosmetics   Ritu Khanna founded Perenne Cosmetics with a simple mission — to create paraben-free, sulphate-free, and cruelty-free skincare products that deliver real results. While international brands dominated the market, she saw the gap for an Indian skincare brand that was clean, science-backed, and tailored to Indian skin and climate . Her philosophy was clear: combine globally sourced actives like Niacinamide, Hyaluro...

The Indian Weather Dilemma Let’s face it—heat, humidity, sweat, and surprise rains can ruin even the most flawless base. If your foundation starts melting by lunchtime, you’re not alone. Indian weather is unforgiving when it comes to long-lasting makeup. The big question: Should you use a setting spray or a setting powder to keep your makeup in place?  And more importantly, which one actually works better in Indian conditions? Let’s dive into the battle of setting spray vs setting powder, and why a modern makeup routine might need one over the other (or both!). What Is a Setting Spray? A setting spray is a liquid mist applied after makeup to lock in the look, add hydration, and prevent smudging or fading. It creates a protective film over the skin that resists sweat and environmental stress. Example: Perenne Glow Booster Makeup Setting Spray – India’s first-ever alcohol-free and skincare-infused setting spray enriched with Niacinamide and Hyaluronic Acid. It not only sets but hydr...

Let’s be real—Indian summers (and monsoons) aren’t kind to makeup. For those with oily, acne-prone skin, the struggle is even more real: midday shine, foundation melting off, and clogged pores. That’s where an effective oil control setting spray becomes non-negotiable. Two sprays often come up in this conversation: the Perenne Prep & Set Matte Makeup Setting Spray and the Maybelline Lasting Fix Matte Setting Spray . But which one actually stands up to India’s heat and humidity? Let’s break it down. What to Look for in a Matte Setting Spray for Oily Skin Oil control without dryness Long-lasting hold (8+ hours) Non-comedogenic (won’t clog pores) Non-alcoholic or skin-friendly formulation Lightweight matte finish Ingredient Breakdown: Perenne vs. Maybelline Why Perenne Prep & Set Matte Makeup Setting Spray Wins for Indian Weather The Perenne Prep & Set Matte Makeup Setting Spray is formulated to provide a soft, matte finish while hydrating the skin, thanks to niacinamide and h...

If you have oily skin—especially in India’s hot, humid weather—you’ve likely been torn between two go-to makeup fixes: Should you use a setting spray or a blotting powder to control the oil and keep your makeup intact? Let’s break down the pros and cons of both and reveal why more Indian beauty experts are leaning toward setting sprays like the Perenne Prep & Set Matte Makeup Setting Spray for all-day oil control and skin care in one. What is a Blotting Powder? Blotting powders are compact pressed powders that absorb excess oil throughout the day. You dab them on oily zones like the T-zone to reduce shine. Pros : Instant oil absorption Easy to carry for touch-ups Sets makeup with a soft matte finish Cons : Can look cakey after repeated applications May clog pores or trigger breakouts Doesn’t extend makeup longevity—only masks oil What is a Setting Spray? A setting spray like the Perenne Prep & Set Matte Makeup Setting Spray is a lightweight mist applied after makeup to lock it...